Who We Are
Inspired by global wanderers, idealists, and activists, Rice Love creates products and experiences for those who love people and the planet.We are seduced into far-away lands to climb the mountains of perspective so that we can see the beauty in all cultures. Endlessly unsettled by social and environmental injustices, we are called to conquer the challenges of our time, both near and far. Every one of us is connected to the same internal force tempting us to push further...to try again. Forever we chase that intoxicating moment when the world listens, and like swells of the sea, together we ride the exhilarating tsunami of change.
What We Do
Rice Love was born out of our passion to do good for people and the planet. We design tote bags and backpacks utilizing eco-friendly, cruelty-free materials. For every item we make, we give a kilo of rice to a family in need. We are committed to showing you the proof. Every item comes with a unique tag number that can be used to find the photo and story of the family that YOU have fed.
When you buy our bags, you are raising your hand in support in the fight to end of global hunger and improving the planet. We have given over 50,000 kilos of rice. There are an equal number of wanderers wearing our bags and sharing our story around the world. Our goal is to give 1 million kilos of rice by the end of 2024. We invite you to join the movement. Buy a bag. Feed a family.
Meet the co-founders
Coney Pulla was raised by a family from lowest caste in India, known as the “untouchables.” Coney’s family lived in poverty for many generations. From a young age, he would pass children living in huts alongside a drainage ditch. The other kids Coney saw, couldn't attend school because they were working to try to earn enough food for their family to eat. Seeing this, Coney knew that someday he would do something to help his brothers and sisters of India. His father’s dream was to send one of his children to college overseas. After the oldest three sons refused, Coney, the youngest, was his father’s last hope. Coney didn't want to go either. But, he wanted to do it for his father.
The day finally came when Coney was accepted to a university in America. One day, in a Political Science class, he learned that college wasn’t just about getting a high-paying job, it was about making a positive impact on the world. That re-focused his goals on helping families back home.
Corbin grew up in California, where he adopted the surfer bohemian lifestyle. When he was 16, he ran away from home sleeping in a VW bus for a week while on a journey of self-discovery. Corbin moved to Hawaii when he was 17. Later, he did a couple of years of service among the poor in South America.
Corbin returned to Hawaii and eventually started a family with a wife and two kids. Corbin has traveled the world and learned that we are all more alike than different. He fighting against a political world that has created economies with many losers and few winners. He believes everybody should have a chance. These values propel Corbin to help people less fortunate than himself. He shares this common interest with Coney.
How We Started
Coney met Corbin in 2013. Coney and Corbin talked about what they could do to have a positive impact on the world. One major problem is that the world has enough food to feed everyone, and yet, 1 in 9 people still go to bed on an empty stomach. With 800 million people affected, ending global hunger is still one of the world’s top challenges. India has 200 million people affected, more than any country in the world. Rice is consumed more than any other food in India, which also meant that Coney and Corbin would be able to find a lot of discarded burlap rice bags there. Their plan was to repurpose rice bags into tote bags and sell them. For every bag they made, they would give a kilo of rice away to a family in need. In India, giving rice to someone symbolizes sharing your love, therefore, Rice Love was born.
RICE LOVE IS BORN
In January 2015, Coney moved back to India. Corbin quit his job to work on Rice Love full-time. In the first month, he shipped the first 200 bags to the first 200 customers. The following month, Corbin flew to India for first time. The purpose was to meet up with Coney and give 200 kilos in his hometown to the very people he imagined helping years earlier. Today, Rice Love gives to families in India with temporary job loss or illness. Every family is delivered 25 kilos of rice. Families share their photos and stories on ricelove.org to say, "Thank you!"